Job Title: Integrated Marketing Manager

FLSA Status: Full Time - exempt
Reports to: Communications & Marketing Director

Schedule: FT/E, Monday-Friday
Supervises: N/A

Rate of Pay: $60,000-$75,000/year

Closing Date: 5/10/2024

Benefits: Standard; Full-Time, Exempt employees are eligible for but not limited to the following:

• Health, vision, dental, life as well as voluntary life and disability insurance
• Sick leave benefit - 1 day per month, 12 sick days per year (accrual and availability begins at hire)
• Vacation benefit - 20 vacation days per year, accrued at the rate of .0769 hours for each hour worked (accrual begins at hire but may not be used until the completion of six months of employment)
• One floating day off for use (accrued immediately, and again annually, but may not be used until the completion of the initial three-month introductory period of employment)
• Pension Plan (after one year of continuous service)
• Voluntary Tax-Deferred Annuity Plan (403(b)plan)

Function: Under the direction of the Communications & Marketing Director, the Integrated Marketing Manager is responsible for the concept and execution of a wide variety of communication projects including, but not limited to web sites, email messaging, print, transit, outdoor, signage, etc. The Integrated Marketing Manager works in conjunction with the Public Relations Director, Digital Content Director, and the Development, Special Events & Volunteer Manager to advance The Salvation Army's image and reputation through excellence in both the development and the execution of all applicable communications tools.

Duties and Responsibilities:

Website Design and Maintenance

• Responsible for design, maintenance, and regular audits of divisional website network with multiple URLs and other ancillary web sites as needed. Must be familiar with content management systems.
• Ability to work quickly in securing, evaluating, posting, and proofing content. Excellent grammatical and proofreading skills required.
• Ability to interact and problem solve with non-technical field personnel. Through direct access, ensure that all Intermountain Division websites are maintained with fresh content on a regular schedule. (This varies with the skill level and capacity of the local TSA Officer and staff.) Where skill level is absent, the Integrated Marketing Manager will keep the site updated.
• Ensure uniform TSA standards are adhered to across all digital mediums.

Advertising

• Manage TSA's Google grant.
• Design both print and digital advertisements.
• Graphic design responsibilities as requested by the Community Relations & Marketing Director

Digital Content

• Support the Digital Content Director's social media efforts as directed.
• Deploy electronic communications and other electronic communications as assigned.
• Work with THQ on the content developed for the Intermountain Division's donor emails.

Photo and Video Editing Management

• Organize, archive, and manage a database-driven photo library containing digital still images as well as digital video for use on websites, downloading and divisional-wide imaging needs.
• Edit digital still images as well as digital video using appropriate photo-editing software for the web, social media online and print usage.
• Manage and update video content for The Salvation Army's Intermountain Division, as well as integrate content with other video sharing sites on the web (I.e. YouTube).

Resource Coordination

• Resource to area service web and social media staff and Corps. Make resources available to officers, staff, and other appropriate personnel. Search for, report, and archive news stories across all appropriate media.

Donor Management Systems

• Create donation pages, registration pages and merge lists that appear on websites.
• Work with THQ on integration issues and trouble shoot any potential problems.

Marketing & Branding

• Produce all public facing printed/visual materials for the Intermountain Division.
• Produce all printed/visual materials for the Intermountain Division's programs/events.
• Provide marketing support for all fundraising and community engagement events and ensure consistency of messaging across all fundraising materials.
• Monitor the use of all corporate logos to ensure that graphic standards are adhered to.
• In collaboration with the Development, Special Events, and Volunteer Manager, create special event materials for the Intermountain Division.
• Responsible for monitoring the branding of vehicles, swag, and equipment.
• Performs other duties as required.

Qualification and Education Requirements:

• Bachelor's degree in graphic design, communications, marketing or similar degree. Two years or more of experience in graphic design, marketing, social media management.
• Demonstrated excellence in web and graphic design skills at all levels, including the creation, editing, archiving and management of photos, videos, blogs, e-mail blasts and informational web pages.
• Be supportive of The Salvation Army's mission. Ability to reflect and model the high standards of our organization as one of the world's most distinguished human services charitable organizations.
• Excellent oral and written communication skills with both external and internal individuals, groups, and all additional professional relationships.
• High level of computer proficiency with mastery of Adobe Photoshop, Illustrator, Dreamweaver, InDesign, and other industry-standard design software within a Windows platform. Familiarity with JavaScript and jQuery a plus.
• Working knowledge of Microsoft Office
• Confidentiality
• Excellent conceptual and execution abilities
• Extraordinary attention to detail
• Excellent photography skills in editorial-type photography assignments
• Ability to think big thoughts, have the confidence and conviction to sell those thoughts and seamlessly execute those thoughts in an efficient and professional manner.
• The individual will not commit to agency resources that have not been allocated or approved or engage in any conflicts of interest in employment duties and responsibilities.
• Ability to prioritize, organize and manage multiple tasks, meet deadlines and articulate various program aspects and needs.
• Self-motivated in the ability to create, improve and strategically implement effective marketing solutions. Effective and concise writing skills, as well as effective persuasive oral communication skills.
• Ability to find new opportunities to market exceptional services offered to the community by The Salvation Army.
• Ability to work as part of a team.
• Must be able to work with minimal supervision and be prepared to manage a variety of assignments.

The Salvation Army Mission Statement

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Acknowledgement of Religious Purposes of The Salvation Army

I have been informed and understand The Salvation Army's religious purpose and status as a church. In my employ, I will not undermine the religious mission or religious purposes of the organization, nor will my professional conduct conflict with, interfere with, or undermine its religious programs or religious purposes.

Physical Requirements:

Ability to walk, stand, bend, squat, climb, kneel, and twist on an intermittent or continuous basis. Ability to grasp, push, pull, and reach overhead. Ability to operate telephone. Ability to lift to 25 pounds. Ability to access and produce information from the computer. Ability to understand written information. Qualified individuals must be able to perform the essential duties of the position with or without accommodation. A request to modify or adjust these requirements may be made to your supervisor and HR. The Salvation Army would attempt to satisfy requests if the accommodation needed is reasonable and presents no undue hardship.

Statement of Confidentiality:

The Integrated Marketing Manager occupies a position of trust and is expected to maintain confidentiality and exhibit loyalty to The Salvation Army and the staff of the Intermountain Division in all job-related matters.

Employment at Will

Employees of The Salvation Army are considered employees at will. This means that the employment arrangement between the employee and The Salvation Army may be terminated by the employee or by The Salvation Army at any time with or without cause. No Salvation Army representative may change the at will employment relationship through oral or written promises.